On paper, content marketing wins PPC ads hands-down. So why are some businesses still doing PPC ads? Because the results are immediate and direct. Pay $10 for ads, get $10 worth of traffic or exposure over the next few days. However inflated the rates of PPC ads might be, this is still more affordable compared to content marketing. Content marketing is only affordable in the long run when the amount of traffic coming to your content covered the cost of creating it. And in most cases, this takes about 5 months.

Source: How To Cut Content Marketing Cost Without Compromising On Quality – Continue Reading

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